The visible persuaders: influencers and the challenge to marketing | WARC | The Feed
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The visible persuaders: influencers and the challenge to marketing
Amid the rise of participative culture and the influencer movement, responsible and sound practices are required of both marketers and influencers.
Why it matters
Marketing and consumerism are evolving disciplines, with the only constant being change, and studying how advertising and consumption habits have evolved can develop influencer marketing to help marketers with better messaging.
Takeaways
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