The visible persuaders: influencers and the challenge to marketing | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
The visible persuaders: influencers and the challenge to marketing
Amid the rise of participative culture and the influencer movement, responsible and sound practices are required of both marketers and influencers.
Why it matters
Marketing and consumerism are evolving disciplines, with the only constant being change, and studying how advertising and consumption habits have evolved can develop influencer marketing to help marketers with better messaging.
Takeaways
- In participative culture, unlike consumer culture, individuals don’t just consume but actively create content to help brands.
- Influencers must be a long-term part of marketing strategies and activities, rather than being considered case-by-case.
- Brands must be transparent with consumers about their influencer-led campaigns...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content