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20 April 2022
The ultimate digital experience: BMW’s digital-first brand journey
Omnichannel retailAutomotive industry (general)Luxury automotive
Legacy car manufacturer BMW is accelerating its digital journey to reach out to the 30% of buyers globally who are ready to purchase cars online.
Why it matters
As the automotive industry witnesses a decline in sales at physical dealerships, online car sales are growing and BMW is digitising the consumer purchase and experience cycle to tap this rising trend in the online car market.