Algorithm-driven commerce is likely to become the norm in the near future, with significant implications for both brands and retailers – agility will be at a premium.

Why it matters

The accelerating speed of change means brands and retailers really can’t afford not to be on top of what’s happening around them and what that means for them, whether that’s shopper attitudes, the continuing evolution of e-commerce and physical stores or the arrival of new sales channels and platforms.

Takeaways

• E-commerce will be the number one driver of retail strategy; decisions made here will drive every other aspect of business....