The next level: Capturing the hearts and minds of SEA gamers | WARC | The Feed

Southeast Asia has one of the largest and most active gaming markets in the world and Twitch’s Cheeri Leo shares how brands can level up their marketing strategies to do more with SEA gamers.

Why it matters

As gamers are willing to spend to increase engagement, brands can achieve buy-in from them through livestreaming with Twitch, which can reach out to gamers effectively with its highly-engaged audience for strong ad engagement.

Takeaways