Amid fierce competition in online advertising, e-commerce brands have discovered that OOH enables them to build a sustained physical presence because it gives digital-only brands a real-life presence, so OOH’s popularity among e-commerce brands can only continue to grow.

Media technology group Moving Walls’ Mehul Mandalia and Quinn Amalore examine the effectiveness of Out-of-Home (OOH) advertising in Southeast Asia’s e-commerce marketing.

Takeaways

• OOH complements digital actions by engaging consumers online, with a combined omnichannel approach working best.
• For consumers living in the digital world, OOH complements online activation as it amplifies/drives online/search effects.
• OOH provides an opportunity to cut through...