The importance of OOH to SEA e-commerce marketing | WARC | The Feed

Amid fierce competition in online advertising, e-commerce brands have discovered that OOH enables them to build a sustained physical presence because it gives digital-only brands a real-life presence, so OOH’s popularity among e-commerce brands can only continue to grow.

Media technology group Moving Walls’ Mehul Mandalia and Quinn Amalore examine the effectiveness of Out-of-Home (OOH) advertising in Southeast Asia’s e-commerce marketing.

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