The future of metaverse innovation in APAC: Why culture is important | WARC | The Feed

It is important for brands in the metaverse to be aware of cultural nuances in order to create virtual experiences for consumers that add on to, not take away from, the real world, the Meta Festival 2022 heard.

Why it matters

The metaverse can help brands build communities in real time, with metaverse brands stimulating real world interactions to create more connections and selling opportunities for marketers.

Takeaways