It is important for brands in the metaverse to be aware of cultural nuances in order to create virtual experiences for consumers that add on to, not take away from, the real world, the Meta Festival 2022 heard.

Why it matters

The metaverse can help brands build communities in real time, with metaverse brands stimulating real world interactions to create more connections and selling opportunities for marketers.

Takeaways

• Understanding cultural differences in the adoption of technology will help brands to position themselves and determine messaging.
• Authenticity is missing in brand actions; to leverage the metaverse, look to Web3 assets, tools...