Brands that get ahead of national policies which are based on data from China’s decennial census are the ones that often gain the most consumer traction in the market and Initiative China’s Abby Wong has insights for those planning their strategies.

Why it matters

China’s census, conducted once every decade, reveals the demographic trends of its vast and vibrant market, and brands that react quickly and demonstrate cultural relevance to these developments will be the most successful.

Takeaways

• The end of the one-child policy will see rapid growth in innovation for education formats, technology and facilities.
• With the growing number...