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The beauty of innovation: How Asian beauty brands can grow in post-pandemic Europe | WARC | The Feed

The beauty of innovation: How Asian beauty brands can grow in post-pandemic Europe
22 March 2021
The beauty of innovation: How Asian beauty brands can grow in post-pandemic Europe
E-commerce & mobile retail Cosmetics, beauty aids Crisis management

Asian beauty brands’ growth in Europe was disrupted by the pandemic but Cheil UK’s Michael Chadwick says they are well-placed to take advantage of post-pandemic opportunities with innovation – both in terms of product as well as the digital shopping experience.

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