The attention economy: How Australian viewers are watching TV and BVOD | WARC | The Feed
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The attention economy: How Australian viewers are watching TV and BVOD
Understanding the effectiveness of TV advertising attention versus other mediums, and how attention differs by type of program, can help advertisers optimise campaign effectiveness; research by Seven Network shows how.
Why it matters
While attention research shows TV advertising is a premium strategy and that a strong relationship exists between programming attention and advertising attention, there is a need for other forms of measurement to help fill the gaps attention measurement cannot accommodate.
Takeaways
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