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15 September 2022
The attention economy: How Australian viewers are watching TV and BVOD
TV & Connected TV planning & buyingAustraliaAttention
Understanding the effectiveness of TV advertising attention versus other mediums, and how attention differs by type of program, can help advertisers optimise campaign effectiveness; research by Seven Network shows how.
Why it matters
While attention research shows TV advertising is a premium strategy and that a strong relationship exists between programming attention and advertising attention, there is a need for other forms of measurement to help fill the gaps attention measurement cannot accommodate.