The art of marketing: Eight lessons from Asia’s top martial arts franchise | WARC | The Feed
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The art of marketing: Eight lessons from Asia’s top martial arts franchise
ONE Championship turned mixed martial arts, Muay Thai and kickboxing into an Asian global sports property. But its founder Chatri Sityodtong tells WFA Global Marketer Week that the billion-dollar enterprise is really about humanity and its hopes and dreams.
Why it matters
ONE Championship used the martial arts platform to become the fastest-growing sports media property in history, with millions of fans all over the world, through a combination of values, heroes and stories.
Takeaways
- As the first global sports property born in the digital era, almost 90% of ONE’s fanbase is made up of millennials and Gen Z.
- With...
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