Tesla, TikTok and Pinduoduo are the quickest growing brands, according to data from Kantar BrandZ. The research combines financial information and consumer opinion to calculate a brand's individual value.

Why it matters

All three of these brands have found success in having a clear focus on the product and consumer experience. WARC's latest white paper explores these trends and the balance between brand-building and performance marketing.

Takeaways

• Tesla has seen its brand value rise by 275% to $42.6bn, making it the most valuable brand in the cars category.
• TikTok is the second quickest growing brand, up 158% to...