Amid the shift towards more caring consumerism, the focus of many businesses and investors is now on stakeholder rather than shareholder capitalism, according to marketing communication network MullenLowe Sustainability’s Suzy Goulding.

Why it matters

More companies and investors are focusing on stakeholder rather than stakeholder capitalism, which is the belief that a company is responsible not only to those who are monetarily invested in its business but also to its employees, the communities it operates within and the planet as a whole.

Takeaways

• Achieving green status and accreditation boost credibility and brand trust for agencies and help win over consumers...