Sustainability in media: Ensuring positive business outcomes in Asia | WARC | The Feed

Marketers can build a sustainable supply chain ecosystem through operational excellence, a means by which they'll deliver a larger positive impact on society and the industry.

Why it matters

Cost, expertise and resource allocation considerations are hindering adoption of sustainability in media. For brands and advertisers to drive sustainable growth in their existing media activities at scale, they need cost-efficient, effective and easy-to-implement solutions, says Mindshare's Dhruv Menon. 

Takeaways