Sustainability in media: Ensuring positive business outcomes in Asia | WARC | The Feed
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Sustainability in media: Ensuring positive business outcomes in Asia
Marketers can build a sustainable supply chain ecosystem through operational excellence, a means by which they'll deliver a larger positive impact on society and the industry.
Why it matters
Cost, expertise and resource allocation considerations are hindering adoption of sustainability in media. For brands and advertisers to drive sustainable growth in their existing media activities at scale, they need cost-efficient, effective and easy-to-implement solutions, says Mindshare's Dhruv Menon.
Takeaways
- Sustainable initiatives have a scaled impact across digital media if they address campaign planning, media activation, and measurement.
- Measurability is key to sustainable impact-tech enablers at each stage of campaign execution....
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