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23 February 2021
Study: TikTok UGC videos about brands outperform other ad types
Mobile audiencesMobile planning and buyingOnline video effectiveness
The emotional analysis company Realeyes examined viewer responses to four different video types across 11 brands, finding that both TikTok user-generated content (UGC) videos and TikTok brand videos handily outperformed Facebook ads and conventional ads for the same brands.
Why it matters
As TikTok grows in popularity – it was 2020’s most downloaded app with one billion users worldwide – brands need to know what it is and how video content on the platform works.