Study: TikTok UGC videos about brands outperform other ad types | WARC | The Feed
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Study: TikTok UGC videos about brands outperform other ad types
The emotional analysis company Realeyes examined viewer responses to four different video types across 11 brands, finding that both TikTok user-generated content (UGC) videos and TikTok brand videos handily outperformed Facebook ads and conventional ads for the same brands.
Why it matters
As TikTok grows in popularity – it was 2020’s most downloaded app with one billion users worldwide – brands need to know what it is and how video content on the platform works.
Takeaways
- The study illustrated the power of authenticity, as TikTok UGC ads were more compelling than brand-created content.
- Based on Realeyes’ quality score – measuring...
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