'Starting points' can help understand different generations | WARC | The Feed

“Starting points” are a key concept for generational analysis, as they can help marketers track evolving habits and attitudes based on comparable insights into different age groups.

Why it matters

Generations are a useful construct for analysing trends over time, but marketers should not ignore the impact of wider social and lifestyle factors – such as technology, economics and culture – on different cohorts as they come of age.

Takeaways