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Spotify uses qual to uncover signals in its raft of data | WARC | The Feed
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01 April 2021
Spotify uses qual to uncover signals in its raft of data
Data analysis
Using customer data
Websites, online services, apps
Spotify, the music streaming service, looked deeper into the strange listening data that was coming out of its platform across the US, Brazil and Indonesia at the beginning of the pandemic and came up with lessons about how to understand users at a time of high stress.
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