Carbon neutrality/net-zero, employer empathy, and audio as a gateway to the Metaverse are among the cultural topics marketers can expect to address in the year ahead, according to a new, global study by technology-led cultural consultancy sparks & honey.

Why it matters

Keeping abreast of cultural trends is more important now than ever before but knowing where to focus attention can be daunting. This study, which used a combination of the company’s proprietary Elements of Culture taxonomy and Artificial Intelligence tools to identify the top 11 cultural trends to watch in 2022, distills macro cultural topics down to more granular...