sparks & honey looks at trends that will shape 2021 | WARC | The Feed

Cultural intelligence data from sparks&honey’s Q™ platform indicates that in 2021 the world will coalesce around challenges and opportunities 2020 unearthed. Developments not only concerning the pandemic and systemic racism, but also in AI, disinformation and a changing climate will transform how brands operate – and how they intertwine with the public sector.

Why it matters

2020 accelerated changes already in the works, and those shifts are still in motion for brands, altering not only business models but their role in society.