Snapchat approaches 300m daily active users worldwide | WARC | The Feed

Snapchat has added 13m daily users and is approaching 300m in total, according to the latest company reports.

Why it matters

Snapchat has one of the youngest audiences among social platforms, second only to Twitch, and has been steadily expanding its userbase over the past two years. This is particularly true outside of North America and Europe – the 'Rest of World' segment saw the largest user growth, up nine million.

Takeaways