Social platform Snapchat has added 15m daily users in the first three months of the year, bringing its total to 280m and in reach of 300m, according to the latest company reports.

Why it matters

Snapchat continues to attract more users and engage those already on the platform – 125m users used Spotlight in March 2021, the platform's social video feature likened to TikTok.

The company adds that user engagement has accelerated as markets like the United States began to ease stay-at-home orders in late February and March. As some countries begin to open up again, further growth in user...