Snapchat ad revenue tops $1bn but weighed down by Apple's privacy push | WARC | The Feed
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Snapchat ad revenue tops $1bn but weighed down by Apple's privacy push
Snapchat has announced strong advertising growth in the third quarter of 2021 but has called out "significant headwinds" that include Apple's iOS privacy changes that have limited ad tracking and "upended many of the industry norms and advertiser behaviors", according to the latest company report.
Why it matters
Apple's data privacy push has had a widespread impact on digital advertising and Snapchat expects a challenging final three months of the year. iOS platform changes, supply chain disruption and labour shortages mean the company is forecasting Q4 2021 ad revenue growth of between 28% and 32% to between $1,165m...
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