The travel industry is moving towards shorter trips this year, according to data from online travel company Tripadvisor.

Why it matters

The coronavirus pandemic has caused unprecedented disruption to the travel industry and new consumer behaviours are still emerging. Shorter, but often more expensive, trips are set to become a key trend this year.

This comes as many travel brands rethink their strategy, including using new messaging, giving greater emphasis to sustainability and tapping into the opportunity for customer subscriptions.

Takeaways

• The average stay duration has dropped by 21% between the pre-pandemic period and now.
• While consumers in 2019 were,...