Short video audience reaches 905m in China | WARC | The Feed

The Chinese audience for short video content has continued to grow steadily and has reached 905m, according to the latest data from industry analysts QuestMobile.

Why it matters

Online video has overtaken search advertising in China, helped by short-form video ads on platforms like Kuaishou. A range of brands are tapping into this growth, including Louis Vuitton, Kraft-Heinz and the Museum of Fine Arts in Boston.

Takeaways