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Short video audience reaches 905m in China
01 September 2021
Short video audience reaches 905m in China
Online video audiences Greater China

The Chinese audience for short video content has continued to grow steadily and has reached 905m, according to the latest data from industry analysts QuestMobile.

Why it matters

Online video has overtaken search advertising in China, helped by short-form video ads on platforms like Kuaishou. A range of brands are tapping into this growth, including Louis Vuitton, Kraft-Heinz and the Museum of Fine Arts in Boston.

Takeaways

  • The number of monthly active users of short video platforms reached 905m in June this year, a 6.2% (53m) increase from the previous year.
  • WARC Data forecasts online video ad investment to rise...

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