Shopee and Shein were the top shopping apps in 2021 | WARC | The Feed

Shopee and Shein were the most downloaded shopping apps in 2021 worldwide, overtaking Amazon, according to data from app analytics company Apptopia.

Why it matters

Acquiring and retaining shoppers is likely to become more competitive for these apps in 2022 as e-commerce is set to account for 33% of all retail sales. Many shopping apps are also developing their own advertising solutions, hoping to tap into an e-commerce ad market that WARC Data expects to reach $137bn by 2023.

Takeaways