Shakira song illustrates brand risks and opportunities on social | WARC | The Feed

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21 April 2023

Shakira song illustrates brand risks and opportunities on social

Celebrities & endorsement Social media audiences Strategy

Brands are no longer fully in control of their narrative on social media, and the speed of their response to conversations taking place on platforms can be crucial, as the recent experience of two watch brands demonstrates.

The story

In January 2023, Colombian-born singer Shakira teamed up with Bizarap to release ‘BZRP Music Sessions, Vol. 53’, which aimed her savage lyrics at ex-partner and former Barcelona soccer player Gerard Piqué and his girlfriend Clara Chía Marti. In the song, Shakira likened Piqué’s new romance with Marti to downgrading to a Casio watch, while comparing herself to a Rolex.

The song...

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