Sanofi, the French-headquartered global pharma firm, brought its consumer-facing data operation under internal control with a view to activating the total of its data from around the world, while shoring up governance in the process.

Why it matters

Sanofi Consumer Healthcare operates in a highly-regulated environment but its data needs presage the situation that many companies in many sectors could find themselves in the coming years, as the public and legislators become more aware and more active on the subject of data governance for digital advertising.

Takeaways

• First party data management is no longer optional for large multinational companies, especially...