The pandemic has resulted in fundamental shifts in people’s retail and media behaviour. Nielsen’s Adriaan Nel and Facebook’s Amit Chaubey examine the impact of COVID-19 on the Asia Pacific media landscape and how marketers can maximise their outcomes in the new normal.

Why it matters

Facebook and Nielsen researched changes in APAC retail and media behaviour to provide marketers with empirically backed principles for maximising media effectiveness in the new normal, and found that it is possible to exceed targets if media impact and ROI are quantified and if plans are designed to utilise the most effective and efficient strategies.

Takeaways...