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19 July 2021
ROI in APAC: Maximising media effectiveness in the new normal
E-commerce & mobile retailMeasuring ROIMMM & attribution
The pandemic has resulted in fundamental shifts in people’s retail and media behaviour. Nielsen’s Adriaan Nel and Facebook’s Amit Chaubey examine the impact of COVID-19 on the Asia Pacific media landscape and how marketers can maximise their outcomes in the new normal.