Rethinking talent, measurement and partnerships can drive growth | WARC | The Feed

Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth, according to a study by Wavemaker UK, the media agency.

Why it matters

In turbulent times, achieving growth is exceptionally difficult. With marketing investments being questioned and innovation put on the back-burner in favour of short-term fixes, traditional strategies and tactics may not serve evolving brand needs.

Three ‘provocations’ to consider