Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth, according to a study by Wavemaker UK, the media agency.
Why it matters
In turbulent times, achieving growth is exceptionally difficult. With marketing investments being questioned and innovation put on the back-burner in favour of short-term fixes, traditional strategies and tactics may not serve evolving brand needs.
Three ‘provocations’ to consider