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03 March 2021
Rethinking talent, measurement and partnerships can drive growth
Brand partnershipsDiversity & portrayal in advertisingDiverse hiring practices
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth, according to a study by Wavemaker UK, the media agency.
Why it matters
In turbulent times, achieving growth is exceptionally difficult. With marketing investments being questioned and innovation put on the back-burner in favour of short-term fixes, traditional strategies and tactics may not serve evolving brand needs.