With energy prices and interest rates stubbornly high, there's pressure on brands and retailers to meet costs, throwing up the challenge of how to manage higher absolute prices in a way that minimises volume loss, and protects margin and profitability. 

Why it matters

In 2023 we’re rapidly moving from a cost-of-living crisis to a once-in-a-generation standard-of-living crisis. Over the last 30 years or so, consumers have got used to variety, quality, and innovation, all at the lowest possible price.

Now we are seeing people, especially those under 40, having to give up the things they love to live within...