Researching Gen Alpha – an exercise in future nostalgia? | WARC | The Feed
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Researching Gen Alpha – an exercise in future nostalgia?
Kids in Generation Alpha don’t have any money, are too young to leave the house alone and in many cases can’t even read yet, but brands already need to understand what makes them tick.
Why it matters
Gen Alpha (children aged three to ten) are already a big influence on their parents and other adults’ purchases, so it’s essential that marketers learn what they love and how best to reach them.
Takeaways
- Gen Alpha has zero spending power but significant influence over adults’ purchasing decisions in certain categories, like toys and food.
- This age group is informed and...
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