Rent The Runway capitalizes on luxury rental trends | WARC | The Feed

Rent The Runway, a subscription-based company offering high-end designer clothing for rent and resale, is booming as its target consumers turn to more affordable luxury options without sacrificing quality, according to a senior executive at the company.

Why it matters

Brands such as Rent The Runway, with alternative business models including rentals and resale, offer opportunities for premium and luxury brands to acquire new customers chasing more affordable luxury.

By the numbers