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Renaissance thinking: Mental models for strategy innovation
20 August 2021
Renaissance thinking: Mental models for strategy innovation
Behavioural research Cultural influences & values Account planning, strategic planning

Instead of just focusing on the job and embracing departmental or specialist thinking, which is good for carrying out the task at hand, strategists can philosophise about deeper issues underlying businesses and people’s lives, and benefit from Renaissance thinking, says VMLY&R Vietnam’s Quynh Nguyen.

Why it matters

Renaissance thinking can help strategists not miss the forest for the trees and be more informed, confident and aware, and ready to embrace the diversity of mindsets and skill sets.

Takeaways

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