You didn’t return any results. Please clear your filters.
Political attitudes and religious beliefs can shape US consumers’ willingness to pay for food products imported from other countries, a study has found.
These were among the findings of New Insights into Country of Origin Labeling (COOL): The Effects of Nationalism, Patriotism, and Xenophobia, a working paper from the Marketing Science Institute (MSI), a unit of the Advertising Research Foundation (ARF). It was based on an online survey of 10,049 consumers in the US.
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.