Religious, political beliefs shape purchases of imported food | WARC | The Feed

Political attitudes and religious beliefs can shape US consumers’ willingness to pay for food products imported from other countries, a study has found. 

These were among the findings of New Insights into Country of Origin Labeling (COOL): The Effects of Nationalism, Patriotism, and Xenophobia, a working paper from the Marketing Science Institute (MSI), a unit of the Advertising Research Foundation (ARF). It was based on an online survey of 10,049 consumers in the US.