Record ad spend predicted for Christmas season

Advertisers are set to spend a record £9.5bn during the Q4 Christmas season, according to new data released by the Advertising Association (AA) and WARC. 

Why Christmas ad spend matters

This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.

Key findings 

• Broadcast Video on Demand (BVOD) is expected to see a 20.2% increase in spending during Q4 compared to the same period last year. 
• Out-of-home advertising and online display follow closely with 10.3% and 9.1% growth, respectively. 
• The internet continues to be an important platform for advertisers, with four out of five pounds now spent on online advertising. Television advertising remains significant, with a predicted spend of £1.5bn on TV during the quarter.
• Further research conducted by the Advertising Association for this year’s Christmas advertising season reveals nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be the ultimate festive mood booster. 

Sourced from Advertising Association, WARC