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21 April 2021
Ready for Ramadan: How brands can tap Indonesian consumer optimism
Purchase behaviourChristmas & festivalsIndonesia
As the holy month of Ramadan approaches, M&C Saatchi’s Anish Daryani says brands must ride the wave of consumer optimism to build strong resonance with the people.
Why it matters
After a year of COVID-19, the people of Indonesia will be celebrating this Ramadan with a sense of optimism. Brand messaging in response to their faith and fearlessness can engage consumers with campaigns of gratitude, charity, and health and hygiene.