Ready for Ramadan: How brands can tap Indonesian consumer optimism | WARC | The Feed

As the holy month of Ramadan approaches, M&C Saatchi’s Anish Daryani says brands must ride the wave of consumer optimism to build strong resonance with the people. 

Why it matters

After a year of COVID-19, the people of Indonesia will be celebrating this Ramadan with a sense of optimism. Brand messaging in response to their faith and fearlessness can engage consumers with campaigns of gratitude, charity, and health and hygiene.

Takeaways