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29 September 2021
Reaching out-and-about US consumers in a privacy-changed world
Data protection & privacyMobile marketing, mobile webDigital outdoor & OOH
US consumers are back out and about, but they are harder to reach as new privacy restrictions are having an impact on brands’ ability to use location targeting.
Why it matters
Location targeting has been hugely beneficial for marketers – according to Factual’s 2019 location-based advertising report, almost nine in ten marketers said it resulted in higher sales – but now new techniques are needed to reach consumers using location.