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19 January 2022
Publishers prioritising subscriptions over advertising revenue
Subscription modelsE-commerce & mobile retailNative advertising & advertorial
Subscriptions are the number one priority for commercial news and magazine publishers this year, according to research across 52 countries by the Reuters Institute for the Study of Journalism.
Why it matters
As print advertising declines and digital advertising revenue grows steadily, many publishers are turning to subscriptions as a more sustainable revenue source. WARC Data's latest forecast shows that print advertising spend will drop 7.1% this year while online publishing advertising spend will rise 7.8% this year to top $25bn for the first time.