While businesses in Asia Pacific understand the importance of privacy readiness, many are missing the opportunity to take early action, according to a report by IAB SEA.

Why it matters

Building customer trust and business value through privacy is a key opportunity for APAC businesses but investment in privacy readiness is lagging due to a mismatch in the attitudes of businesses and consumers.

Takeaways

• In the digital world, privacy is fast becoming or has already become a key priority and strategic pillar for C-suites.
• While many publishers continue to see privacy as a problem to solve, some also see it...