Premium brands outperform in tech sector | WARC | The Feed

Premium consumer tech brands with higher price points are seeing more rapid growth than “standard” alternatives, a trend that holds true for various regions around the world.

Why it matters

The COVID-19 pandemic has deepened people’s reliance on technology as they work from home, spend more time relaxing in front of screens, order more products online, and so on. That trend, in turn, has seemingly led many shoppers to boost their spending on high-end tech goods that can fulfil their burgeoning slate of digital needs.