The isolation and disconnection many people initially felt during pandemic lockdowns is being replaced by a new enthusiasm for their immediate locale, according to online neighbourhood network Nextdoor. 

Why it matters

Many people have reconnected with their neighbourhoods during the pandemic, while working from home and shopping locally rather than travelling into urban centres. All the evidence suggests that it’s a trend that isn’t going away, so brands should consider how they might tap into this development and harness “the power of the (local) purse”.

Takeaways

• Messaging from big brands can help drive footfall in local shops. Amex, for example,...