Poor internal communication a key issue for marketers

Budgets and data remain the perennial issues preoccupying senior marketers but poor internal communication is rising rapidly up their agenda, according to the DMA.

A survey of 300 senior marketing professionals across the UK who judged the recent DMA Awards found that a third are increasingly concerned about the effectiveness of internal communications.

Why it matters

It’s a legacy of the pandemic, which led to more remote working, less face-to-face meetings and fewer opportunities to ask colleagues questions directly. “Senior management teams must review this if we are to make a continued success of our new hybrid working models,” says Ian Gibbs, director of insight at the DMA.

The main issues

• Limited budgets (47%, down from 55% last year).
• Lack of data (46%, up from 43% last year).
• Limited internal resources (34%, down from 36% last year).
• Poor internal communication (cited by 33%, up from 26% last year – the greatest increase).
• Lack of strategy (29%, down from 30% last year).

A particular challenge for 2023

With the UK government planning reforms to data privacy legislation, the DMA also highlights a decline in the number of marketers receiving industry-specific training from their respective employers. To address this, it is championing the concept of micro-upskilling, with as little as one hour a week spent per employee on structured online learning and professional development.

Sourced from DMA