With consumers having greater access and power to switch brands easily, marketers must ensure consumer attention and drive growth with personalisation, according to a panel of experts at the Mint Marketing Summit.

Why it matters

The consumer journey is no longer a static experience but is now a more dynamic process and to drive growth, brands have to differentiate themselves and influence consumers’ buying choices through personalisation, which is a critical business enabler.

Takeaways

• A consumer is more amenable to a brand if personalisation is there at the right time during the customer purchase cycle.
• Brands can create everlasting consumer...