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Personalisation and the consumer: How brands can drive growth in Asia | WARC | The Feed
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18 November 2021
Personalisation and the consumer: How brands can drive growth in Asia
Personalisation
Brand growth
Customer experience
With consumers having greater access and power to switch brands easily, marketers must ensure consumer attention and drive growth with personalisation, according to a panel of experts at the Mint Marketing Summit.
Why it matters
The consumer journey is no longer a static experience but is now a more dynamic process and to drive growth, brands have to differentiate themselves and influence consumers’ buying choices through personalisation, which is a critical business enabler.
Takeaways
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