Personalisation and the consumer: How brands can drive growth in Asia | WARC | The Feed
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Personalisation and the consumer: How brands can drive growth in Asia
With consumers having greater access and power to switch brands easily, marketers must ensure consumer attention and drive growth with personalisation, according to a panel of experts at the Mint Marketing Summit.
Why it matters
The consumer journey is no longer a static experience but is now a more dynamic process and to drive growth, brands have to differentiate themselves and influence consumers’ buying choices through personalisation, which is a critical business enabler.
Takeaways
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