Party time on campus! The opportunity for marketers as students return to uni

At least one area of digital out-of-home (DOOH) advertising can expect a boost in a few months’ time as UK students return to university determined to get back to “normal” and to make up for the opportunities missed over the last year.

An appetite for socialising

Research from Redbus Media – which owns the UK’s largest on-campus digital on-screen advertising network, Eighteen-24 – indicates that two thirds (63%) of students say they’re planning to socialise more this coming academic year, and more than half say they are hoping to spend more time outdoors.

Four fifths of Students’ Unions are planning bigger or pre-pandemic-sized Freshers’ celebrations for new students, and more than half are looking to host additional events for those who missed Freshers’ 2020.

The increased appetite for socialising has been encouraged by widespread support for the vaccine roll-out, with 87% of students planning to get vaccinated ahead of the start of the academic year.

Why it matters

Footfall is expected to be up across campuses, with students channelling a positive state of mind, fuelled by the prospect of new relationships and environments. “Pair this with student loans coming in and a fresh intake of newly independent adults seeking out new products, services and experiences, and you have the ideal opportunity for marketers,” said James Lane, Managing Director, Redbus Media.

Sourced from Redbus Media