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08 October 2021
Pandemic accelerates Indonesian mobile commerce
E-commerce & mobile retailMobile marketing, mobile webIndonesia
Commerce is now the most important consumer behaviour to the mobile marketing industry in Indonesia, a report from WARC and the MMA finds.
Why it matters
Mobile now plays a significant role in the purchase journey, up to and including purchase itself. In a survey of marketing professionals, four in five respondents said they have accelerated their m-commerce capabilities and 72% said commerce was the most significant consumer behaviour for mobile, ahead of watching video and creating content.