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Over one-quarter of Gen Z follow influencers | WARC | The Feed

Over one-quarter of Gen Z follow influencers
11 June 2021
Over one-quarter of Gen Z follow influencers
Influencers, KOLs Social media audiences Global

Gen Z follows influencers on social media almost as much as they do brands, according to a consumer survey of internet users across 47 countries from target audience company GWI.

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