Over 70% of kid gamers play daily | WARC | The Feed
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Over 70% of kid gamers play daily
The vast majority of kids play video games and of these, over 70% play daily, according to research from target audience company GWI.
Why it matters
Gaming has become more social and this is important for younger audiences – around half of kid gamers say they talk to their friends while they play. This means virtual worlds like Fortnite, Minecraft and Roblox are growing in importance and brands need to understand the role gaming has with audiences' social lives and culture.
- Among children who play video games, 73% aged 8 to 11 and 71% aged 12 to...
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