The organic influence of National Football League (NFL) players helps drive online reach for an annual program, sponsored by insurance company Nationwide, that honours the charitable work of gridiron stars.

Every year, the Walter Payton NFL Man of the Year Award recognizes NFL players for their volunteer and non-profit activities, with 32 nominees and the eventual winner all receiving funds that can be put towards charitable donations of their choosing. 

Why it matters

As marketers ramp up their focus on purpose-driven strategies, influencers offer a way to reach broader audiences and address brand goals in an engaging way.

Takeaways

• High-profile...