Operationalizing responsible media investment | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Operationalizing responsible media investment
In an ad-fund media environment, marketers have inadvertently helped bankroll an era of mass disinformation, polarized citizenry, and historically low public trust in institutions and brands, but GroupM’s Responsible Investment Framework is aiming to address these issues and help create a healthier media ecosystem.
What is the framework?
Launched earlier this year, GroupM’s Responsible Investment Framework focuses on five areas: Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content