In an ad-fund media environment, marketers have inadvertently helped bankroll an era of mass disinformation, polarized citizenry, and historically low public trust in institutions and brands, but GroupM’s Responsible Investment Framework is aiming to address these issues and help create a healthier media ecosystem. 

What is the framework? 

Launched earlier this year, GroupM’s Responsible Investment Framework focuses on five areas:  Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.