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Only 9% of consumers would ‘cancel’ a brand over errant influencer marketing | WARC | The Feed

Only 9% of consumers would ‘cancel’ a brand over errant influencer marketing
27 October 2021
Only 9% of consumers would ‘cancel’ a brand over errant influencer marketing
Gen Z lifestyles & attitudes Influencers, KOLs Youth lifestyles & attitudes

The issue of so-called ‘cancel culture’ remains a real and present danger for content creators, but for brands associated with those influencers the threat may be less severe than first thought.

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