One in five viewers streams at the expense of linear TV | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
One in five viewers streams at the expense of linear TV
One in five internet users say they don't watch traditional TV content but do stream TV, according to data across six European markets and the United States from AudienceProject.
Why it matters
More consumers are using streaming services like Netflix and this data suggest some audiences are moving away from traditional TV, rather than watching both.
Consumers are also more interested in the content than the specific platform or device they actually watch it on. Internet-connected TVs and video-on-demand services offer more choice so have proven attractive to audiences.
Takeaways
- One-third of internet users in the United States...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
